The Secret to Turning Your Zone of Genius into a Profitable Business!
I came across the concept of “zone of genius” a few years ago, when I had recently launched my online store.
A fellow business owner in one of the mastermind groups I was part of, recommended a book that completely shifted my perspective.
The book was “The Big Leap” by Gay Hendricks, and it introduced me to a powerful concept that became a game-changer in my entrepreneurial journey.
If you’re a corporate woman and aspiring entrepreneur looking to grow a creative business on the side of your full-time job without compromising your lifestyle or income, understanding and tapping into your zone of genius is crucial.
It’s the secret ingredient that can transform your entrepreneurial journey and help you build a profitable business that truly reflects who you are.
In this article, we’ll delve deeper into the concept of the zone of genius and explore practical strategies for finding your own zone of genius and turning it into a successful business venture.
The Big Leap
In “The Big Leap,” Gay Hendricks explores the idea of the “zone of genius” and how it can profoundly impact our success and fulfillment.
He defines the zone of genius as that special place where our innate talents, passions, and skills converge, allowing us to perform at our absolute best.
It’s the sweet spot where time seems to fly by, creativity flows effortlessly, and we experience a deep sense of purpose and joy.
How to uncover your zone of genius
The Forbes article titled “How To Get Into The ‘Zone Of Genius’ And Unlock Your Highest Potential” explores the concept of different zones of function as identified by Gay Hendricks in his book, “The Big Leap.”
It highlights that most people operate within their zone of excellence, where they are highly skilled but still working on others’ pre -existing needs and ideas.
However, the article emphasizes that true fulfillment and extraordinary success come from tapping into the zone of genius.
The four zones of function identified by G.Hendricks:
- Zone of incompetence: Engaging in something that you do not understand or lack skills in.
- Zone of competence: Performing tasks efficiently, but not in a way that distinguishes you significantly from others.
- Zone of excellence: Demonstrating tremendous skill through practice and cultivation over time.
- Zone of genius: Capitalizing on innate, natural abilities, experiencing “flow,” and producing distinguished and unique work that surpasses others’ achievements.
Highly successful individuals operate within the zone of genius, where work feels effortless and instantaneously creative.
THis is why it’s so important to recognise your natural talents and combine them with consistent practice and repetition.
The key to finding your genius lies in identifying what work doesn’t feel like work.
The unique ability that produces the most satisfaction and abundance relative to time invested.
Ask yourself this key question:
What work would you still continue doing if you were living in complete abundance?
If you already had billions of dollars and only had to do that work for joy?
Finding my zone of genius: A personal journey
Learning about zone of genius was a true lightbulb moment for me.
I stumbled upon the root cause of my self-sabotaging patterns and discovered the key to unlocking my full potential.
Recognising and embracing my zone of genius enabled me to align my business with my unique gifts and passions.
This paved the way for increased success and fulfilment.
I was so excited about this topic that I did more research. I held my first workshop with other entrepreneurs to encourage them to find their own genius.
This was way before I considered coaching as a career.
I had a revelation : My zone of genius was coaching and teaching.
Holding that webinar was not necessary for my then business. It wasn’t relevant and I was not earning any income from it.
I was so excited.
I created a free workshop:
invited attendees, taught them about a topic and then coached some of them later for free.
Surprisingly I was very quick and efficient with this whole project.
Never felt tired or bored or distracted.
Coaching and teaching was clearly my zone of genius.
I didn’t care about anything in the world when I was teaching or coaching!
How to turn your zone of genius into a business
To turn any idea into a business you need to make sure there are people who are willing to pay for that idea : either the product you offer solves a problem for them, reduces a pain or fulfills an aspirational desire for them.
Health , wealth and love ( relationships) are some of the common areas people want to improve their lives.
One of the simplest ways of transforming your zone of genius into a business is the IKIGAI method which combines your passion, mission, vocation, and profession.
Here’s how you can use this framework:
- Passion: Identify what activities or areas you are deeply passionate about within your zone of genius. These are the things that bring you joy, excitement, and a sense of fulfillment. Consider what you love to do and what energizes you.
- Mission: Define the impact or purpose you want to have with your business. Think about how you can make a difference or contribute to the world using your zone of genius. Consider the positive change you want to create for your customers or the larger community.
- Vocation: Explore how you can translate your zone of genius into a viable business opportunity. Identify the specific market or target audience that aligns with your passion and mission. Research the needs, problems, or desires of this audience that your zone of genius can address.
- Profession: Determine the practical aspect of turning your zone of genius into a business. Consider the financial viability, market demand, and potential profitability of your business idea. Develop a clear plan for monetizing your zone of genius and sustaining your business over the long term.
Turning your IKIGAI into a business
By integrating these four elements, you can find the intersection of your passion, mission, vocation, and profession.
This sweet spot is your IKIGAI, which represents the harmony and balance between what you love, what the world needs, what you can be paid for, and what you are skilled at.
At this stage you need to create a plan : define your goals and develop ways of achieving those goals: create a roadmap by breaking your big goals into smaller goals and defining ways of getting to their goals.
Then you need to take action on your plans and do something about them: this is going to be the bravest step in your business journey.
This is also where all the self sabotaging thoughts are going to get in your ways. Smart aspiring entrepreneurs hire business coaches to get past this difficult stage without getting stuck in their mind games.
Your zone of genius will guide you to find your ideal working style and be strategic about where you spend your resources: get help when it comes to activities that are not within your zone of genius.
I teach this in detail inside my signature program using my signature method “Unique Business Blueprint”. I also coach clients on a 1:1 basis to access their zone of genius and activate it.
If you want to get a glimpse of that for free I invite you to watch my free masterclass to the end and unlock the exclusive bonus at the end of it.
Final words
In conclusion, discovering and leveraging your zone of genius is a powerful way to build a business that aligns with your passions, talents, and purpose. By following the IKIGAi method and integrating your passion, mission, vocation, and profession, you can unlock your highest potential and create a business that brings both financial success and personal fulfillment.
To help you dive deeper into this transformative process, I offer my signature program, the “Unique Business Blueprint,” where I teach the step-by-step strategies to turn your zone of genius into a profitable business. Through this program, you’ll gain valuable insights and practical guidance tailored to your unique strengths and goals.
In addition, I also provide personalized coaching on a 1:1 basis, where I work closely with clients to help them access their zone of genius and activate it in their entrepreneurial journey. This individualized support ensures that you receive personalized attention and guidance throughout your business-building process.
To get a taste of what I offer and experience the transformative power of unlocking your zone of genius, I invite you to watch my free masterclass. In this masterclass, you’ll gain valuable insights, practical tips, and actionable strategies. And as an exclusive bonus, there’s a special surprise waiting for you at the end.
Don’t miss this opportunity to discover your zone of genius, unleash your highest potential, and create a business that reflects your true essence. Watch the free masterclass until the end and unlock the exclusive bonus that awaits you. It’s time to embark on a journey of entrepreneurial success and fulfillment.
